Other time consuming activities for some include law suits. SURFACE magazine is now suing TSE Surface for use of the similar font face on their clothing label - forcing the Nolita based store to close its doors until the new labels arrive. Someone's lawyer was absent for the trademark class. One is a print publication. One is a clothing line complete with an extra word. Why can't everybody just get along?

Every good sun worshipper, movie star and spy worth their salt needs a pair of solid shades. Some 20 years ago, David Lasky was just an ordinary clothing rep in Chicago until the fateful day he stumbled upon some dead sunglass stock in an old costume jewelry warehouse basement. The original boxes of wild Japanese, Italian, French frames from the 60's and 70's were in mint condition and were decorated with beautiful, campy artwork of people in beach scenes and sunsets. He knew he was on to something when the stores ate up his stock and begged for more. Starting with dead stock and no name, a friend said "incognito" in passing (right place, right time) during a shoot and the lights went off in David's head. Now the head designer at his very own Incognito sunglasses, he often goes back to his mod musical roots (Detroit/Drummer/The Stooges) and considers pop culture with every frame. "Our glasses appeal to quite a bit of clientele but we focus on the "very" edgy customers that are leading the current trends. For example, the entire staff from D&G just bought out all of my aviators at Screaming Mimi's."